The use of artificial intelligence (AI) in mortgages is growing all the time, in this piece our CEO Karl Deeter wrote in the Sunday Times about how it would start to impact the industry in the future.

There is going to be a shift between those who can enable AI tools and those that can't, in particular the traditional banks may struggle because newer entrants who don't have a legacy system to support may be able to offer speed, solutions, and eventually prices that will take large market share away from the traditional lenders. For this reason we believe it is a key critical future risk that isn't being considered.
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Consider the house buying demographic who represent the majority of home buyers nowadays. This is highly digitized cohort who not only know, but expect to be using digital solutions in every manner of daily life. If they can have an AI that guides them through a mortgage and eventually drops them off at the advice point of the journey with a highly qualified advisor in a brokerage or bank, how does that compare to a firm that can't do any of this? Or where you end up in an endless doom-loop of a call center journey and can't get to the same person twice? 
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The trend won't manifest for a few years, but when it does we'll look back on 2025 and see that it was the pivotal year when lots of the AI models and developments went from being speculative 'what if' solutions to being actual realizable solutions.
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That is why we are deciding to go 'AI' first for our clients and ensure that brokers remain the number one business channel for unbiased advice.