Directions of FinTech.

April 27, 2021
Jacques Potts

Directions of financial technologies

Over several years of development of the fintech industry, more than a dozen categories have emerged in which companies operate:

Personal finance:

Individual users may monitor their budgets, evaluate costs, and collect estimates of potential expenditures in the form of comprehensive reports using mobile and desktop apps from startups.


 Financial tools that help 2 billion people solve their financial problems by providing them with essential financial services. Mobile Internet, smartphones, and progressive approaches to financial transactions allow access to financial payments even where there are no banking institutions.


One of the most popular areas because it allows people to borrow money without having to go to a bank. Startups use distributed ledgers to help lenders and borrowers in the consumer and business sectors work together profitably.

Money transfers 

Users can submit money without involving banks thanks to startups in this sector. To function, they depend on mobile platforms and simple authentication.

Investment platforms

Robotic advisors, automated brokers, micro-investment networks, and personal finance management systems are among the services available. Work on market accessibility and automation for institutional investors. Due to predictive analysis and robotization, they are incredibly well-liked by investors.


In this field, companies provide more straightforward and more reliable data processing for the banks: from customer authentication to measures to protect against fraudulent schemes.

B2B fintech 

A direction designed to solve the problems of mutual settlements and data exchange in business. In the area of ​​increased attention: intelligent contracts based on blockchain technologies.

Big Data Analysis 

There are now hundreds of fintech startups working on Big Data for the financial sector. Advertising and PR have been using personal data in their activities for a long time, but the financial industry needs a more systematic approach.


One of the most valuable areas for business. Allows you to automatically adapt your business to changes in legislation and market conditions.


It is insurance offering automated products: mobile apps, payout automation, IoT interactions.

Artificial intelligence 

This area is still poorly developed, but all financial companies are committed to reducing staff costs at its expense.


The direction makes platforms for mutual funding and brings together product developers and investors for future collaboration.


Solutions in the field of banking services. Most often, they are created in the form of mobile applications that replace the services of traditional banks. Customer-oriented, no need for physical branches.


A type of digital currency that works without a central payment system, fully automatically, and which is mined by miners using powerful computing systems. Many startups, exchanges, exchangers, and investment platforms are built on cryptocurrency, millions of dollars are capitalized in them, but financial experts cannot see the future of this industry.


It is a technology of distributed data ledgers. Each member of its chain is his server, which confirms the legitimacy of the operations of other users. The technology is distinguished by its reliability, and the bitcoin cryptocurrency is built on it. This technology has created many solutions and startups.

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